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Business leaders grapple with a common challenge: how to align ESG strategies with shareholders’ expectations. The popular view among businesses is that prioritising ESG issues can lead to value creation, and may include benefits such as improved risk management, maintaining a licence to operate, effective cost management, or exploring new revenue streams. However, a dilemma arises when certain ESG initiatives have a lengthy return horizon, posing financial challenges in the short term. Investing in such initiatives may result in pushback from investors and short-term share price fluctuations, while abstaining from investment could lead to substantial long-term losses.